Search marketers might be interested in offering more types of content, as Google is offering mobile users more accessible search icons.

Google seems to be investing in a more visual mobile search experience, and internet marketers hoping to catch clicks from on-the-go audiences may want to follow suit. The company appears to be rolling out new icons that encourage consumers to click in order to search for Places, Images, News and more.

PhoneArena.com broke the news, with screenshots from one iPhone user who is experiencing the update. In place of linked categories, Google features a small camera, a Places balloon and a newspaper which may attract users to look for different types of mobile content. New Google mobile search.

With this in mind, marketers might want to consider the types of content they offer to local mobile users more carefully. News content might get a lift from this update, as well as from the recent “News near you” feature offered by the search giant.

As Brafton reported, the “News near you” service prioritizes up-to-the-minute news content published to Google's news aggregator, showing local internet users the latest headlines from sources near them. This could be a good tool in brand discovery for marketers who practice news content marketing and offer timely headlines related to their products and services.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.