Google had a good third quarter – the latest revenue report from the company shows that its earnings represented a 23 percent increase over the same period last year, reaching 7.29 billion in the quarter ending September 30. The report indicates that revenues generated by AdSense are on the rise, and marketers may take this as a cue that they should get more aggressive to make their marketing campaigns stand out on the search engine.
Partnering sites through AdSense programs accounted for 30 percent of the company's overall revenue, generating $2.2 billion. This demonstrates an increase of more than 20 percent over the third quarter of 2009, according to the report.
At the same time, Google says paid clicks increased 16 percent over third quarter of last year and demonstrated 4 percent quarter-over-quarter gains. While the paid clicks are not broken down, officials indicate that mobile and display ads may be responsible for much of this growth.
Eric Schmidt, CEO of Google, said, "our core business grew very well, and our newer businesses – particularly display and mobile – continued to show significant momentum." Notably, Google has touted the potential of display advertising since the launch of its updated Display Network, which Brafton reported on in July.
With this in mind, marketers should plan their upcoming campaigns accordingly. Brafton reported earlier today that mobile marketing could pay off as mobile consumers are predicted to spend as much as $119 billion globally in 2015.
