Google’s quest to provide users with the most relevant search results appears to be continuing along, evident from a job posting for a Product Marketing Manager that appeared recently, and has since been taken down. Content marketers and SEO specialists looking to develop their strategies should keep an eye on Google’s every move – more personalized searches mean brands need localized and tailored SEO strategies. Google users signed in while searching the web will make it more important for brands to promote products, services and thought leadership on Google+.
Want to work for Google? A peek at a Google job listing
Brian Ussery found the Mountain View, California-based job listing and posted it to his SEO-focused blog, showing that Google is looking to develop a team that improves personalized search. As Google looks to hire marketing specialists, search professionals, engineers, SEO experts and more, brand leaders should be sure to keep Google’s potential goals in mind – personalized search is on the horizon.
Stay signed in to Google accounts for personalized search
Google is striving to find ways to ensure that people stay signed in to their Google accounts while making searches so that results can be tailored to their location, preference, age, gender and more. If a user stays signed into his or her Gmail or Google+ account, the search engine giant can collect relevant information to be revealed in search results. It’s the era of personalized search, and Google is making a splash.
“The mission of the search growth marketing team is to make that information universally accessible by enabling and educating users around the world to search on Google, search more often, and search while signed-in. Research and analysis has shown that putting Google search access points at the fingertips of users is an effective way of achieving these goals. And the more users that are signed in to Google, the better we can tailor their search results and create a unified experience across all of the Google products that they use.”
Search’s future- personalization
Not so long ago, Brafton reported that personalization may be the future of search and not just for Google users. A comScore report detailing the four day shopping crunch between Black Friday and Cyber Monday revealed that personalized search and audience targeting were leading to further conversions for businesses able to harness SEO best practices and create relevant, custom content for Internet users.