LinkedIn now has 115.8 million members, showing 61 percent growth over Q2 2010. Marketers might see this as an opportunity to engage more consumers via the B2B social site.

LinkedIn has announced its financial results for Q2 2011, and the company’s rising members and revenue might indicate to businesses that the ascending platform is key to social media marketing. Members, unique visitors and page views have all increased on the network, which suggests marketers who post fresh content to their groups and corporate profiles might stand to gain visibility among convertible B2B audiences.

The network now has 115.8 million members, showing 61 percent growth over Q2 2010. This also demonstrates modest gains over March when Brafton reported it hit the 100-million-member mark. Moreover, the site boasts more than 80 million unique visitors per month (an 83 percent annual increase) who carry out more than 7.1 billion page views (an 80 percent year-over-year increase). For marketers, this means more opportunities to engage a broader range of consumers via the platform.

Likely contributing to the site’s second quarter gains are the buzz around its recent IPO as well as its launch of LinkedIn Today. The company has gained a net income of $4.5 million in Q2, and marketers might find that they can generate money online by taking advantage of LinkedIn’s growing user base and page views.

As Brafton reported earlier this year, the network is already proving its worth in reaching convertible audiences. More than one-quarter of B2B marketers cite LinkedIn as the most valuable network for lead generation.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.