LinkedIn announced in its blog that users of the website will soon see a new homepage layout offering a more streamlined experience. According to LinkedIn, some personal users and Company Page administrators may have already seen the new design, and it will roll out to others in the coming weeks. B2B marketers may find the update helps them better reach target audiences through shared content on LinkedIn.
The most relevant information shared by users’ contacts will be prioritized at the top of the homepage, rather than the most recently shared content. Additionally, the updated stream will load new content continuously, rather than forcing users to click to see updates. Both changes can help increase discovery of branded content.
LinkedIn’s evolution as a network has taken it from a platform used solely to help users find new jobs to an interactive site for users to share content and interact with colleagues in their industries. LinkedIn recently announced that more than 2 million businesses use its Company Pages for social media marketing. Moreover, these customization tools will make it easier for LinkedIn users to share content and interact with the most relevant shared links.
Brafton recently highlighted other new features that will make LinkedIn a more capable element of a social marketing campaign. For example, HootSuite announced integration with LinkedIn, so administrators can manage their accounts from the social dashboard. Additionally, LinkedIn rolled out targeted updates to allow users and admins to choose which groups of their contacts see different pieces of content they share.