Google, the most widely-used search engine in the world, is the top research tool for teenage students, according to a recent report by The Pew Research Center‘s Internet and American Life Project. The report showed that 94 percent of teachers say their students are very likely to turn to Google as their main weapon for research, followed by sites such as Wikipedia and YouTube, as well as resources like their peers and printed books. These results indicate that marketers can use search-friendly content marketing to entice teens.
Students aren’t just using Google for academic research – they use it for every other type of search, typing in terms to find the coolest retailers, the tastiest restaurants and the catchiest new songs. According to a report from Business Insider, individuals between 12 and 17 are just as likely to use search engines as other age groups. This trend has made SEO a go-to solution for businesses marketing to teens.
Brafton recently published a number of articles detailing best uses of Google for marketers, including one that explained a new feature that enhances the content visible through Knowledge Graph’s “People also search for” capability on Google. This tool can be used by marketers in B2C initiatives to target particular prospective customers, such as teens. Google’s goal is to help users better understand topics, and marketers who answer customers’ potential queries with content stand to benefit.