The convenience of having the internet in their pocket is simply too good to ignore for many consumers, and shoppers are increasingly relying on their smartphones to access information about goods and services before making a purchasing decision.

The convenience of having the internet in their pocket is simply too good to ignore for many consumers, and shoppers are increasingly relying on their smartphones to access information about goods and services before making a purchasing decision.

As this trend develops, and smartphone ownership continues to climb, businesses would be wise to implement mobile into their content marketing strategies sooner rather than later. As a new study from Jumptap found, viewership of mobile sites is growing at a much faster rather than traditional websites.

According to Jumptap's study, visitors to mobile automobile sites have increased 463 percent since last year, while traffic to traditional online sites has grown only 30 percent. Though Jumptap's report only accounts for the automobile industry, similar conclusions can be drawn about mobile usage as a whole. Whether a company is in retail, travel, banking or another industry, mobile is become a vital part of attracting customers, and, as a result, so is mobile marketing.

Just as consumers can use their mobile devices to research information about cars, they now have a wealth of information on other products and services constantly at their fingertips.

The growing importance of mobile marketing was recently highlighted by a study from the Interactive Advertising Bureau. As Brafton reported, the study found the majority of surveyed marketers are planning to increase their mobile budgets this year, as they look to leverage the immediacy and cost-effectiveness of mobile marketing.