On Tuesday, Google announced the availability of Chrome for Android to all smartphones and tablets running Android 4.0, or Ice Cream Sandwich. The roll out of the browser on Android devices aims create a consistent, cross-device search experience for Chrome users, and it may benefit businesses that give online visitors reasons to come back and earn “bookmarked” statuses for their sites.
According to Google, Chrome for Android will enable users to sync the browsers on their smartphones, tablets, desktop and laptop computers, so they have the same pages bookmarked and can keep tabs open when they change platforms.
For marketers, the development of Chrome for Android further blurs the lines between their mobile SEO and desktop search campaigns. As users move, they’ll be able to access the same webpages even faster than they could previously.
The company has met some resistance in this effort. Brafton recently reported that 45 percent of users don’t want social data factoring into search. As such, it will be interesting to see how many Android users want to integrate their browsing experience across platforms. Android is currently the most popular smartphone operating system in the United States, while Chrome is the third most frequently used desktop browser. However, Chrome lost market share in January, Brafton reported.