Internet marketers hoping to cash in on holiday shoppers, rejoice: eMarketer predicts that retail eccommerce spending will grow 13.7 percent this quarter. The internet analysis firm believes that seasonal sales will push online spend to $51.4 billion during Q4 2010.
EMarketer suggests that online spend will increase partially due to the fact that consumers simply want to avoid malls this season. Additionally, some cost-conscious consumers still fighting off the economic recession will search for price comparisons online. With this in mind, marketers should make ecommerce options intuitive and use holiday coupons shared via social channels and email to attract internet users to their sites.
At the same time, marketers will be glad to learn that growth in ecommerce spend is also linked to the generally higher affluence of internet shoppers. Most online shoppers may be willing to pay more for high quality products and services. Content marketing that positions a brand as a thought leader and instills trust in its offerings could help businesses stand out among these well-off, discerning consumers.
While most holiday marketing campaigns are already in place, brands planning last-minute strategies should consider including mobile marketing components. On-the-go shopping is on the rise this season, and it is expected to grow continuously. Brafton has reported that mobile shoppers are expected to spend $119 billion in 2015.
