As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices. According to a new report from Pew Research Center, nearly 25 percent of smartphone-owning Americans prefer to surf the internet from their phones rather than their computers.
Businesses looking to make the most of their content marketing programs should take note of this statistic, as it highlights the importance of considering both mobile and desktop viewers. Additionally, while not all smartphone owners prefer their searching the internet from their handsets, as many as 68 percent do so on daily basis when they need to look something up.
Another statistic worth noting is that smartphone users are frequently affluent consumers, which means marketers who cater to mobile audiences reach well-off shoppers and have a better shot at making sales. According to Pew, 59 percent of the adults living in households that make $75,000 annually are smartphone owners.
Recent comScore data highlights the expanding user base of smartphones. According to the research firm, nearly 77 million Americans own the devices, accounting for roughly a third of the mobile subscribers in the United States.