Is a picture still worth 1,000 clicks?

Published on
by Brafton Editorial
Disappearing images in search might seem to harm click-through rates, but there's actually a silver lining to Google's SERP streamlining.

When’s the last time you searched for your content online? You might see some things have changed – and now’s a good time to check for your video snippets. If it’s been a while, pause this video and type your video titles into search. Don’t worry — I’ll wait. Go ahead and click play, or scroll down to read a transcript below. 

OK. Did you notice anything? We know Author images are reduced in search, and even though Google hasn’t made an official announcement yet, video thumbnails aren’t appearing as often.

Take a deep breath. It’s going to be fine. Videos – like all good content marketing materials- still have value.

If you’re worried about your search clicks, there are 2 things that might help keep your video snippets in Google:

1. Make sure some of your videos have a visual, tutorial nature, and give them related how-to style headlines
2. Get a YouTube strategy. We’re seeing most search result snippets are from uploads on Google’s network over brand websites.

Remember: Google didn’t add author and video images to “decorate” search – they did it because they thought it was best for users. Now Google says fewer pictures helps mobile users find the best answers, so clicks from mobile viewers might increase.

And most importantly, don’t forget that even though videos can be good for SEO, a smart video strategy ensures they also add value deeper in your sales funnel – where search clicks matter less.

What’s your prescription for disappearing search results images? Let us know in the comments, or by Tweeting @Brafton.

I’ve been Alex Butzbach for Content & Coffee.  Thanks.

Enjoy our news? Subscribe to the Content Marketzine!
  Daily   Weekly