Pinterest has proven its worth as a platform to help brands distribute custom content to internet users. In fact, according to a recent MarketingProfs report, 35 percent of B2C marketers use Pinterest to get the word out about their products and services, and Pinterest just made it even easier for businesses to get prime positioning on the network.
The company announced that organizations can sign up for their own professional accounts or convert their existing profiles to the new business option. In order to sign up or convert, businesses agree to a new set of terms of conditions, but are provided with a variety of benefits previously unavailable. For example, business accounts users can integrate the Pin It and Follow buttons onto their sites to facilitate content sharing. In addition, businesses will receive updates on future products and services tailored to improve the capabilities of the social site, and Pinterest will provide branded accounts with case studies and best practices to help optimize content.
As Brafton has reported, 67 percent of Pinterest users browse content on the site to keep up with the latest trends that interest them, and 55 percent of users interact with companies regularly. It makes sense, then, that Pinterest would introduce a new account option tailored specifically to the needs of businesses.
Pinterest’s Product Manager Cat Lee wrote in the company’s official blog post announcement that the social site “[wants] to help more businesses provide great content on Pinterest and make it easy to pin from their websites.” The network’s latest option bolsters social media marketing efforts geared to provide users with higher-quality content, and could draw more professionals to develop Pinterest marketing campaigns in the coming months.