Rise of geotagging points to need for local social marketing

Published on
by Brafton Editorial
Mobile social users increasingly tag their locations in social posts, and marketers can leverage this trend to build visibility by encouraging fans and followers to do so.

A report from JiWire found that it’s all about location, location, location for social media users. Sixty-two percent include location tags in posts on different platforms. The report, which included Facebook, Instagram, Twitter and Google+, suggests that marketers active on these networks should offer local-friendly promotions and encourage customers to tag their locations.

According to the study, the majority of respondents (49 percent) use location tags to let their friends and family know where they’re shopping and traveling. While most don’t always include their locations, marketers for restaurants, clothing retailers and similar companies with storefronts can encourage them to do so to boost overall visibility and extend their reach among visiting users’ followers.

This may be an especially popular way to build Facebook fan reach, as 91 percent of respondents use the social giant on the go, and 88 percent tag their locations at least monthly.

Additionally, the growth of foursquare demonstrates the popularity of the geotagging element of social media since the network is almost entirely dependent upon the capability. Now, other mainstream platforms have either integrated the capability or integrate with foursquare. Location sharing can help companies build follower and fan counts on most major social networks.

Brafton has highlighted different features foursquare has rolled out in hopes of becoming more useful for consumers and marketers. The recent launch of a keyword search function allows app users to discover restaurants and other businesses based on their location and other factors.

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