Here's how Brafton's Social Media team is responding to Twitter's potential new 10,000 character limit... in 140 characters each.

Brafton’s Social team reacts to Twitter’s proposed 10k character Tweets

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Following a Twitter_logo_blueperiod of slowing user growth, Twitter has been making changes to its services in hopes of streamlining user experience and engaging audiences who have found the network overwhelming or confusing. Twitter is likely updating the service, or building a new product that will increase the character limit to 10,000 characters – equivalent to about three pages of single-spaced, 12-point text. In mid-2015, Twitter added Moments, which attempted to ease the barriers of entry to exploring and using the network, and by the end of the year, the social network also began displaying promoted Tweets to logged-out users on other websites.

On Jan. 5, 2016, Twitter’s CEO, Jack Dorsey, longtweeted a message that hinted at a possible major change to the platform, which for nearly 10 years has been a 140-character public microblogging service.

Twitter’s 140-character constraints were originally put in place to make the network accessible for mobile users, but it rapidly became an integral part of Twitter’s culture. Since its inception, Twitter has been a network for users who prefer quick, concise sound bites, in contrast to Facebook and Tumblr’s often cluttered, elaborate format. Twitter’s text-message-length character limit often brings out the best in creative users – who finely tune their content to be efficient and clever.

Think 140 characters is too short to get a message across? Would 10,000 characters be excessive? Here are some of Brafton’s creative and social teams’ responses to the potential 9,860-character increase:

 

2016-01-11

Ben Silverman
Ben Silverman is a former marketing writer for Brafton. His writing experience dates back to his time reviewing music for The UMass Daily Collegian at UMass Amherst. Ben comes from a background in marketing in the classical and jazz industries.

Thoughts?