Content marketers and social media managers consistently strategize to find ways for their efforts to bring in revenue, but just how often does social media marketing lead to cash returns. Which sites are most likely to bring in the bills? How much is a social share worth?
In an attempt to answer these questions, Eventbrite conducted a study to measure social commerce. The new study, “Social Commerce: A First Look at the Numbers,” gives marketers and managers what they’ve been looking for: some information about social media and money. Internet marketers, you can stop holding your breath – Eventbrite’s information showed that social sharing leads to real dollars. In an effort to study how social influences eCommerce, Eventbrite provides readers with information that may cause marketers to rethink how these share information on social media platforms.
Not only do the results show the need for new marketing pushes, but certain sites see more monetary gain than others. Facebook came out on top, followed by shares on Twitter and LinkedIn, reported Eventbrite.
“When someone shares an event with their friends through social media, this action results in real dollars. Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34.” -Eventbrite’s blog
Eventbrite found that Facebook drives the most referral traffic. For companies that see greater engagement on other sites such as Twitter, Pinterest and LinkedIn, marketers should work to channel their efforts through these platforms.
Brafton has reported that many companies are increasing their marketing spend, showing opportunities for marketers to bring back some of those dollars into the fold through social media. Although Eventbrite’s results reveal the potential of B2B companies, direct conversions resulting from social sharing are evidence of social media’s proliferation and marketing success.