Twitter announces partnership with Vine, transforming video on the site

Published on
by Brafton Editorial
Twitter and Vine have partnered together to share six-second video clips.

There have been rumblings about new video capabilities on Twitter, but the site has finally released Vine, a mobile service that allows users to post six-second videos in Tweets.

 Although Twitter already has video integration capabilities, Vine will allow users to post clips that are much like today’s popular .GIFs- fast and easy to watch. Twitter’s blog shows the tool in action with examples of Vine’s touching, impressive and innovative capabilities.

Vine’s blog stated that the service allows for quick, looping videos, prioritizing the short and sweet over the lengthy and long. Twitter and Vine are kindred spirits, as both companies emphasize immediate social sharing. They are now working together to bring quick snips of content to the social world.

“We’re also happy to share the news that Vine has been acquired by Twitter. Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what’s happening in the world. We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.” – Vine’s blog

The new partnership promotes immediate opportunities for content marketers working on video marketing strategies. As part of a greater video marketing strategy, Twitter’s tool allows marketers to create previews of longer videos. It also will allow brands to create infographics that are interactive and engaging. Marketers may be daunted by new video tools that are coming onto the soon, and may consider outsourcing their efforts to video marketing experts to help them navigate this new terrain.

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