Mobile search just got a boost as Google announced an improved Chrome product for Apple’s iOS devices and the search engine’s own Android operating system. The update allows users to share web content via email, iMessage, SMS and Facebook. More, Google now allows internet users to enter keywords into an omnibox search function to make content discovery even easier.
The Android Chrome application also benefited from an update, improving the browser’s speed by more than 25 percent, according to a post on the Chrome Blogspot.
Content marketing professionals will enjoy the faster mobile browser and omnisearch capabilities, as they allow mobile internet users to search for long-form keywords in the URL box instead of the traditional Google box. The bigger search field on the small mobile screens makes it easier for users to review their queries and improves the overall search experience on the application.
What’s an omnibox? In the web Chrome browser, notice how the long URL box also acts as the search box? That’s the omnibox – the all-in-one search tool.
More, brands that publish digital content to the ‘net and optimize their posts using SEO will reach mobile users who may be more willing to share content. The updated Chrome apps make it simple for readers to click and share articles across social hubs.
With on-the-go searches becoming the new norm, businesses must take mobile audiences into account. The recent updates to various social media networks and applications make it easier to develop campaigns that encourage social sharing and brand awareness. But businesses must remember: these new tools make it easy for consumers to discover and share quality articles, and content marketing efforts that don’t make the cut won’t reap the rewards.