Google’s Penguin algorithm is the search engine’s spam-fighting technology that punishes sites using black hat linking practices to get ahead in search results. The first versions targeted domains with a high volume of purchased links or references from otherwise disreputable sites, but refreshes refine the scope. Marketers must prepare as Penguin grows stronger and Google penalizes sites using any unnatural link building strategies.
To prepare for the future, Brafton has a “Penguin-Proofing Your Site” resource to help brands avoid the pitfalls of search penalties.
In this resource, you’ll learn:
- How to identify bad links in your portfolio.
- Tips for removing low-grade links from your backlink profile.
- Link building best practices.
Producing engaging web content is the best way to build high-quality links, but if a site has been hit, it must rebound and recover first. Download Brafton’s resource to get back on the right track to reaching your customers online.