As visuals take the forefront of content marketing strategies and search engines heavily reward rich content, integrating images, graphics and info stats into written content is a natural step in the right direction. At Brafton, all clients who subscribe to our premium content receive pull quotes and images in line with text, supported by our XML feed delivery.
It sounds like a small thing, but pictures next to words can have a big impact. In fact, Director of Design Ken Boostrom described inline images as “a game changer in regard to UX.”
“We now have complete control over making a client’s article visually appealing,” Ken said. “When you add all these ingredients – an in-line image and a pull quote – you instantly make for better readability.”
And while the visual aspect of inline images is a main focus, behind each pretty picture there are additional benefits to your content marketing strategy. Here’s why:
- Increased engagement: Engagement rates jump 47 percent with images, and attractive visuals increase willingness to read by 90 percent.
- SEO boost: Hidden beneath every in-line images is a series of SEO boosters. Anchor tags, descriptions and alt. descriptions can be a natural spot to include keywords and article descriptions that will be crawled by search engines.
- A better way to determine ROI: When using inline images as CTAs for additional resources like white papers, eBooks or contact forms, strategists can fully gauge the value of content.
- Better branding: This is an additional opportunity to showcase your brand – who you are and what where your brand’s values lie. Case in point, a marketing study from Trapit suggests 82 percent of marketers think brand content is more likely to be consumed if it contains imagery like photos and video.
See the inline image makeover: 2 real-world examples
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