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    Broad content doesn’t work: A narrow focus is key


    Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.

    2 easy steps to get more return on high-value content


    If you're investing in high-value content, great! But make sure you follow these two steps first. 

    Inside a strategist’s favorite content type: Video blogs


    Senior Content Marketing Strategist Tiffany Schreiber shares why she recommends video blogs for her clients’ content strategies.

    52% won’t increase content marketing budgets: Have we hit the saturation point?


    52% of marketers won’t increase content budgets, but analysis suggests content stratedy is worth investment. This video explains the content budget divide.