Jordan Acevedo

We’re back from PubCon Las Vegas, inspired by the conversations we had and presentations we heard.

This year’s show featured insights from thought leaders spanning the digital realm, including Moz’s Rand Fishkin, Wordstream’s Larry Kim and Canva’s Guy Kawasaki. Each speaker touched on the importance of engaging an audience – through any marketing platform.

In line with the conference’s overall theme of social media and optimization, one resonating idea shared is that content needs to be created for your particular audience. This is important to keep in mind, because at present, only 12 percent of marketers are doing this effectively.

Couldn’t make it to the conference? We were keeping up with the chatter around different presentations on Twitter. Take a look at 16 of our favorite insights, sure to inspire your content marketing efforts: