Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It’s the most successful social network for driving conversions. It’s the top destination for Millennials to learn about new products. And in July of this year, it outranked Facebook as the web’s biggest social network in terms of overall monthly visits. Yet YouTube often gets lost in the shuffle when it comes to building a… Read more »
This year there have been several updates that have made social media marketing even more manageable and exciting for strategists. Here are some of our favorites.
The same people might see your content on separate social networks, but each channel has a unique audience, and you can reach specific demographics by targeting specific network.
You can’t log into a social network these days without catching a video. Studies have shown that the average time spent viewing videos each day increased 53 percent among 18-34-year-olds this year – and was even higher among those 35 and up. So, it’s no surprise that our video blog team is growing fast. Really… Read more »
By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.
Kristen’s best advice for maximizing success with an outsourced social media team.
Social media is an excellent tool for generating results online, but businesses have to find the right network and strategy to be successful.
Here are 30 stats that show why marketers should be thankful for web content services in 2014.
In this week’s employee spotlight, Tiffany Schreiber talks about being a senior content marketing strategist.
Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.