Enterprise-wide mobile deployments are increasingly becoming entirely smartphones, according to a report from iPass, which found that 95 percent of mobile employees use smartphones every day for their business tasks and typically use them personally as well.
As more companies begin providing their employees with highly capable mobile devices, opportunities to target business buyers with mobile internet marketing campaigns grows substantially.
B2B marketers can target potential prospects with marketing campaigns they can access from their mobile devices. Moreover, as mobile search continues its rapid growth, mobile queries place an especially high premium on local SEO.
While enterprise decision-makers deploy mobile devices to boost employee productivity, the smartphones end up being used for other tasks, naturally. With more than 70 million Americans accessing social media from their smartphones and mobile search queries up 30 percent over the last year, the opportunities to target on-the-go audiences are growing consistently
Content for search marketing, in particular, may benefit from growing use of mobile devices. Brafton reported on Wednesday that one-third of smartphone users conduct searches on their mobile phones at least five times per month.
