Mobile ads ignored by most consumers
A report from AYTM Market Research found that new media marketing campaigns are more effective at reaching prospects than mobile display ads.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social media becoming a top source of news content
Social media marketing can help businesses spread their news content, as more people rely on the channel for updates.
Tablet, smartphone adoption shifting content consumption trends
A report from eMarketer found that the mobile market is changing content consumption on the web.
Local search campaigns result in more calls to business
A report from xAD found that local mobile searches are among the most highly convertible web users.
Social media marketing tied to increased consumer spending
A report from ClearSaleing tied social media marketing to increased spending by prospects.
New search engine offers users anonymity on the web
A new search engine, Stealth, is offering users an alternative to Google that does not track activity.
Mobile accounted for 62 percent of restaurant-related searches on Valentine’s Day
A report from the Google Mobile Ads Blog found that 62 percent of searches related to popular chain restaurants on Valentine’s Day came from smartphones.
Search marketing alert: DuckDuckGo exceeds 1 million daily searches
Rising search engine DuckDuckGo now fields more than 1 million searches per day.
Survey suggests Google+ marketing reaches men
A new report from Website-Monitoring.com offers a full demographic breakdown of Google+ users that social media marketers may find enlightening.
Twitter best at Twitter marketing? Company boasts No. 1 brand page on its own social network
A report from Zoomsphere found that Twitter’s profile on its own site is the brand page that has seen the most success since rolling out profiles specifically for social media marketing use.