Google unlocks behavioral targeting for all AdWords users
Back in 2009, Google first announced it would enable advertisers to target prospective consumers through previous search histories and behaviors.
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Back in 2009, Google first announced it would enable advertisers to target prospective consumers through previous search histories and behaviors.
Mobile advertising is expected to gain more ground as it acquires more credence among marketers, with a new report from BIA/Kelsey projecting the channel will account for more than $4 billion in ad dollars in 2015.
Companies utilizing mobile marketing may be well advised to cater their strategies to the iPad, as a new study from comScore found that Apple’s device accounts for 97 percent of tablet traffic in the United States.
Many businesses have recognized that using social networks can be an effective way to generate buzz about their brand.
Highlighting the growing role smartphones and tablets are playing in marketing strategies, Mobile Marketing Max recently launched an innovative new approach to mobile marketing.
Facebook fan pages are effective tools for generating awareness on the social network and engaging brand loyalists.
A new study from travel website TripAdvisor revealed that many innkeepers and other lodging providers list social media and mobile marketing among their most important marketing strategies.
Whether its through video or search engine marketing, Google and its associated properties are key to reaching the widest audience.
A new survey conducted by inboxQ highlights the importance of actively engaging consumers on social media.
Speaking at the recent CommunicAsia trade show in Singapore, TNS Singapore consumer insights director Nic Hall noted that mobile technology provides new opportunities for businesses to engage consumers more effectively.