The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brands must optimize their online presences to drive offline transactions
A new study shows brands aren’t doing everything in their power to convert offline shoppers with online media.
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Brands know they need to expand their internet marketing practices [study]
Numerous studies point to the same conclusion – content marketing is becoming the focus of brands’ digital advertising strategies.
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Data suggests digital ad spend upticks going to search & social
Social media marketing and SEO are widely popular practices for digital marketers, dominating ad dollars in 2013.
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Facebook ‘Reader’ aims to turn network into news content provider
Speculation is circulating that Facebook’s Reader project might turn the network into more of a news content provider than online yearbook.
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One in three web users discover brands through social media marketing
A new study suggests social media marketing is one of the most effective ways to drive website traffic, second only to organic search.
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Why it’s time to get excited about local SEO
Businesses may overlook local SEO, but having a Google+ Page can drive more conversions than you think.
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Do you make common B2B content marketing mistakes? [data]
New CMO Council data shows where most B2B content marketing efforts miss the mark, with insights on how to capture and convert buyers.
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The battle has begun: Vine or Instagram for video marketing?
There’s a new video sharing platform in town – Instagram announces video and marketers must choose which app is best for digital content.
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