The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile search helps brands reach the masses with custom content
Companies must find the best way to keep their branded content in front of smartphone-toting target audiences.
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New Pinterest search improves social content planning and discovery
Pinterest adds a new search function that makes it easier for brands to organize their social media content for rediscovery.
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Yahoo launches its redesigned search interface to SEOs’ delight
Yahoo took a huge leap of faith introducing its new search experience, which promises faster load times, content discoverability and a number of other benefits for marketers.
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Content automation helps performance leaders mimic real-time marketing
Real-time marketing helps fulfill customers’ immediate needs, and analytics help brands anticipate popular subject matter to fuel lead generation.
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Content Marketing Recap: May 2013 (Video)
Brafton’s take on the biggest content marketing trends of May can help you build June (and ongoing) strategies.
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Google gives marketers more control over content analytics
Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.
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Is neuroscience key to saving money with video marketing campaigns?
A new Nielsen study suggests neuroscience data shows marketers when their video ads are working and where they need to trim the fat.
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Marketers spend more on search ads and content to keep websites fresh
Search ad revenue and content marketing budgets rise as companies realize fresh content keeps their websites in the spotlight.
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