The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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On-the-go social marketing made easy with new Twitter features
New mobile Twitter features make it easier for marketers to keep online conversations going with accurate and timely social content updates.
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Email drives 4x more conversions than social for ecommerce brands [data]
A new report highlights the re-emerging power of email marketing and suggests brands turn off autopilot and get serious with content creation.
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Marketers must start conversations online, finish them in stores
While marketers must keep mobile SEO in mind as device adoption rises, a survey finds consumers still prefer to convert offline.
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Will smartphone adoption and mobile search change SEO strategies?
Marketers must verify their web content is mobile-ready to keep top search results positions, as smartphone adoption breaches halfway mark.
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Content marketing: From overlooked to essential for success
Ad executives say content marketing is an important practice for spreading the word about their products and services.
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Does brand size determine Facebook marketing success?
Social media marketing success requires companies to develop interactive campaigns, but company size might also be a factor.
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Cut the spam: Organic reads better on the web
A recent Twitter settlement and Google’s latest Penguin update send clear messages to marketers – spam content won’t be tolerated any more.
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SEO mobilized: How strategies differ on mobile & desktop search
Tips for creating a mobile SEO and content strategy that puts your brand’s products and services in front of on-the-go web searchers.
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