The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Three reasons consumers will cross channels for content
Studies show brands with cross-channel strategies continue conversations from one medium to the next to increase engagement.
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How to avoid a fight with Google’s link-crushing Penguin
Brafton introduces its latest infographic about how to build high-grade links in light of the newest Penguin update.
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Global content consumption dominated by the web – mobile on top
A new study shows the internet provides consumers with the greatest volume of media, consuming the bulk of the average person’s day.
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Do marketers reach consumers where they read online content most?
A study shows U.S. homes now own more internet-enabled devices, and they are using them to search for brands’ web content.
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Penguin 2.0 with new spam filters now live: How to check your SEO
Google’s Matt Cutts said earlier today that Penguin 2.0, with new under-the-hood spam-fighting technology, is now live.
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Social content generates more leads with new Twitter Card
Twitter introduced the Lead Generation Card to help brands acquire prospects’ email addresses through Tweets.
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Consumers’ travel search and purchase preferences signal SEO changes
Brands must pay attention to consumers’ research and buying behaviors, which now lean heavily on search results and mobile accessibility.
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Authorship earns tech writers’ respect, with or without AuthorRank
Ninety percent of tech writers have Google+ accounts, indicating they see the value of Authorship.
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