The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing says: Marketers shouldn’t expect search engine shakeup
Despite rumors last week, Bing’s David Pann says Yahoo and Microsoft’s search technology will continue to field internet users’ queries.
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Brands favor Google for SEO, but not yet social
Google is the favorite for search, but it’s not quite the bell of the social media ball. Still, brands that embrace social will have a head start on those en-vogue stragglers down the road.
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New Google+ feature recommends mobile content to members
Google+ marketing can now use Authorship signals to surface media in network News Feeds.
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10 SEO expectations for 2013, as told by Matt Cutts
Google’s Matt Cutts outlined 10 SEO points every content marketing professional should know for the rest of 2013.
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SEO tip: How to find your “money” keyword phrases with Excel
How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website.
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Why brands’ content marketing campaigns need better synergy
Brands must get their marketing strategies working together to maximize reach and ROI.
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Consumers’ social media content cravings demand marketers’ attention
People are using social media more often, which means marketers must step up their games to achieve their content marketing goals.
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Social media diversity creates opportunity for global brands
Social media networks have evolved and conformed to marketing norms as businesses use these sites for lead generation and more.
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