The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What women want – video
A new study shows that women embrace video content, even more than traditional media.
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Marketing efforts on Facebook lead to mobile success
Facebook is the top mobile app, proving that marketers need to create content for the network.
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Marketers must reach connected consumers with targeted content
With more Americans buying products to connect to the ‘net, brands must find ways to engage with new audiences.
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Three industries with successful video marketing track records
Video content has been effective for at least four American industries and other sectors will jump on board in 2013.
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Google’s the top referrer, organic search drives traffic
Google is the top referring domain for B2B websites.
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Promoted Topics during the Super Bowl reach highly engaged users
Twitter helps marketers reach Super Bowl viewers.
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Facebook’s new analytics tool helps show content ROI
Facebook’s new optimized CPM feature helps users measure the reach and effectiveness of their sponsored stories and ads.
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Auto brands and alcohol companies are cranking out social media content
Big name brands are turning to social media to promote customer engagement and increase excitement.
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