The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook launches mobile tool to allow users to spot friends nearby
TechCrunch reported that Facebook is rolling out a tool that will allow users to find friends and other contacts nearby.
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Consumers access local news content from social media, mobile web
Pairing news content marketing with social media and other channels accessible on mobile devices can help marketers drive traffic and increase the appeal of their sites to smartphone and tablet owners.
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70 percent of marketers focusing on mobile web presence for remainder of 2012
A report from StrongMail found that more companies are looking to make marketing campaigns compatible with mobile devices.
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Google rolling out 7-inch Nexus tablet: SEO, content campaigns must focus on mobile users
Google is set to release its newest mobile device with the rollout of a Nexus tablet, which places further emphasis on a strong mobile web presence.
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Retail ecommerce rises, consumers demand simple site navigation and reviews
A.T. Kearney recently released a study that illustrates the potential value of content marketing for different ecommerce vendors.
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Facebook enables users to edit comments
Facebook has added editing capability to comments, which will help marketers ensure their social content is accurate.
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SEO alert: Google solicits user opinions to improve search relevance
Google is appealing directly to its users with the inclusion of a results satisfaction survey that has been spotted on SERPs.
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Euro 2012 sparks motivation for Twitter hashtag promotion, marketers can leverage trending social content
The UEFA European Football Championship is the latest event Twitter has used to promote the value of its site in terms of driving traffic and conversations, and branded content can put businesses in the action.
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