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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 14, 2011 News Joe Meloni

Nielsen Android data metric illustrates value in mobile SEO

More than 70 percent of Android-powered handset users turned to Google’s mobile search in the last 30 days, according to Nielsen.

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Sep 14, 2011 News Joe Meloni

Growth of mobile traffic points to new marketing opportunities

A new study from Portio Research found mobile data use will grow by 91 percent by 2015, placing strong emphasis on mobile SEO and local search.

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Sep 14, 2011 News Joe Meloni

Social media marketing alive and well in healthcare industry

Social media marketing has become a critical element of patient outreach and engagement in the healthcare industry.

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Sep 14, 2011 News

SMX East keynote: Google, the personalization bubble and relevant content

Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX E

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An expert at ad:tech gives the top ten rules for getting video marketing content to go viral.

Sep 14, 2011 News Joe Meloni

Social media compatibility key to going viral

Making sharing as simple as possible is critical to content becoming viral, according to Search Engine Land’s Jordan Kasteler.

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Sep 14, 2011 News Joe Meloni

Web browsing primary function of media tablets

With web browsing, social media and email among the primary functions of mobile devices, marketers now have more opportunity to reach potential prospects on the go.

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