The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketing as a tool for social change
While social media marketing has proven to be an effective tool for helping companies generate new business, a recent study from marketing firm Ogilvy & Mather Worldwide found the platform can also be an instrument
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Six tips for better link building: SEO insight from SES San Francisco
At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.
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Forrester: Marketers must publish content to remain relevant to consumers
With the web growing increasingly active through mobile and social media, marketers must assume the role of interactive publishers, creating high-value content that drives consumer engagement, a new report from Forr
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Facebook news feed exposure exponentially magnifies brand reach, says ComScore at SES San Francisco
ComScore’s Graham Mud told SES San Francisco attendees that the majority of Facebook users’ time is spent on news feeds, making it Facebook’s most valuable content section for brand reach.
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Consumers demand personalized, relevant content from mobile marketing
Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broa
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Google infinite scroll speeds search activity
Google appears to have a project in the pipeline that will make searching for content easier by removing the need to jump from page to page for search results.
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Fifty-two percent of consumers say blog content has led to purchases: SES San Francisco insight
Charles Black, president and chief strategy officer of Technorati Media, shared some data with SES San Francisco attendees about the power of content marketing in driving sales.
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Microblogging grows but Facebook usage slows
While Facebook is by far the No. 1 social network with more than 750 million members, a recent report from GlobalWebIndex suggests consumers are using the social site less frequently in favor of other networks.
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