The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google, Facebook poised to grow ad revenues
Both Facebook and Google are poised to become bigger players in the display advertising market, with the former set up for more immediate success this year and the latter expected to grow dramatically in 2012.
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Businesses see great potential in mobile marketing, study finds
Perhaps more than any other emerging medium, company executives see the rise of mobile technology as an opportunity to grow their businesses and expand their marketing campaigns, a new study from Oxford Economics an
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Study: Internet marketing reaches TV viewers
A new survey from Harris Interactive reveals that Americans frequently shop online while watching television.
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Internet marketing news roundup, June 17
This week, the internet marketing community saw a lot of buzz about new Google search (and social search) developments, as well as news about the value of social media marketing. The week started on a strong note, w
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LinkedIn marketing: Better access to business decision makers
Everyone is focused on the social competition between Facebook and Google, but Lewis Howes, author of Linked Working, suggests that LinkedIn is the most powerful business networking platform and marketers should pri
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Social fans and followers increasingly loyal to brands
Social marketers rejoice: Facebook fans and Twitter followers are loyal to the brands they connect with on social channels, according to a recent study from ROI Research and Performics. As eMarketer relays, one of t
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Google to host +1 integration webinar
In part of its continued promotion of social search, Google is offering webmasters insight on how to add the +1 button to their sites.
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Five SEO tips from SMX Advanced on surviving/recovering from Google’s Panda: Part 2
At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.
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