The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Blog marketing brings inbound leads and sales at lower costs
A study from HubSpot reveals that marketers are increasing their inbound lead budgets this year because blog marketing brings more sales for lower costs.
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Internet marketers can reach teens via mobile devices
Research from the Pew Internet and American Life Project indicates that internet marketers might be able to reach teens via mobile devices more easily than through desktops.
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LinkedIn IPO suggests value of social marketing
Today, LinkedIn is going public and the professional social network’s skyrocketing value should be a clue to social marketers that they can’t ignore this B2B-oriented space.
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Twitter enhances privacy settings and social data sharing
Twitter is requiring third-party applications to be more transparent about their info collection, and social marketers should consider how this might impact the social data available to them.
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Google launches Inside Search blog, full of search marketing insight
Google has announced a new search blog that may offer marketers valuable SEO insights.
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AOL beefing up local content from journalists: Should marketers follow suit?
AOL will be hiring more journalists to write hyperlocal content, driving traffic to its sites. Online businesses catering to local audiences should consider how they might use local news to draw relevant audiences a
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Survey says smartphones are better than tablets for mobile marketing
A Nielsen survey suggests that tablet penetration is low, which means mobile marketers may want to focus their efforts on engaging smartphone users.
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Google paid search moves URL domain to headline
Google announced that it is updating its AdWords ads to include display URLs in headlines.
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