The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online searchers want St. Patrick’s Day info
Search and content marketers may celebrate today if they can relate trending St. Patrick’s Day search phrases to their brands in order to produce timely site content.
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Site Speed Primer for Marketers, Part 2: Selecting Server Software
Site speed is an important element in Google’s ranking algorithm. Part 2 of this series delves into picking the right server software to speed up users’ browsing experience.
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Ecommerce revenue to approach $200 billion
An eMarketer forecast suggests online sales will continue to climb, exceeding $188 billion in 2011.
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Facebook’s search patent – bringing the social giant into the search market?
A Facebook patent may be cause for concern for leading search engines that offer social search data in results, and it may also be a sign that the social giant is preparing to make an aggressive move into the search
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Cutts says Google Panda algorithm makes no exceptions – quality content a must
A recent report from Search Engine Land details Matt Cutts’ explanation for search engine “white lists,” but, ultimately, Cutts says the recent Panda algorithmic update demands high-quality content from all sites wi
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Lady Gaga’s YouTube campaign: A lesson in video marketing, consumer engagement
Lady Gaga is working with Google on a new YouTube campaign that puts her in touch with fans via video, and marketers might be inspired by her use of social media to engage her audience.
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Matt Cutts: Trade article marketing for ‘great content’ and ‘social media marketing’
In a recent Webmastercentral YouTube video, Matt Cutts offered some tips on content strategies viewed favorably by Google.
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Topsy launches Twitter video search
Topsy, the company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. Brafton has long reported about th
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