The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Business technology news roundup, March 11
The business tech world took a step aside from its regular agenda today to extend a helping hand to victims of the 8.9-magnitude earthquake in Japan, as well as the ensuing tsunami threatening those in at least 20 o
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Google search share drops while Yahoo/Bing increases. Problem?
Although it is still far and away the most widely used search engine in the U.S., recent statistics have shown Google’s market share is dropping, which has some online marketers wondering what happened to the Goliat
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Microsoft touts Bing/Yahoo growth. Time for marketers to take another look?
For years many wondered why Microsoft appeared to ignore the world of search while Google ran roughshod over the industry. But the company has embraced search in recent years – a move that CEO Steve Ballmer says is
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A Site Speed Primer for Marketers – Part 1: Picking the Right Web Host
Google said that site speed is an important consideration in their pagerank formula. Part 1 of this guide focuses on picking the right web host for maximum efficiency and speed.
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Report shows some have not learned from the JCPenney debacle
Retailer JCPenney saw its results in Google fall last month after it was established that the company was using paid links to improve search results for a number of key terms. Now, a new report shows that many other
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iPad 2 Available Friday, Mobile Marketers Take Note
The next generation of Apple’s iPad has arrived. Marketers must take optimizing their content seriously for multiple screens and consider new markets such as mobile gaming.
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Google Updates Chrome: Faster, Smarter, Better Sync
Google released version 10 of its popular Chrome browser to all platforms today, carrying with it several new and updated features.
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Cutts: Sites to become more nuanced when it comes to link building
Many online marketers know that one of the keys to search engine optimization success is link building. Some believe using nofollow links is their best option, a topic Google’s Matt Cutts brought up in his latest Yo
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