The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Whether Chris Hansen was arrested for child molestation or not, he’s catching clicks for it
Marketers can take searches for this Hansen-related scandal (which may be scandalously false) as an indication that trending topics catch clicks.
Learn More
Apple gets social with Ping, marketers may need to get creative on the platform
Earlier this week, Steve Jobs announced that Apple is launching a music-oriented social platform through iTunes – Ping.
Learn More
Glee’s multichannel marketing campaign sings charities’ praises
The award-winning television show, Glee, is known for its light-hearted positive messages, and the latest promotional initiative for the Fox series is encouraging consumers to get involved with the cast while doing
Learn More
AOL and Google renew and expand search alliance
Search marketers have been talking about the recent transition from Yahoo to Bing, which Brafton reported last week, but now a renewed search alliance may help AOL gain some appeal as an advertising platform.
Learn More
Target to sell Facebook gift cards, marketers may want to launch social storefronts
Facebook Credit gift cards should indicate to marketers that consumers are using the site not only to engage their favorite brands, but also to buy branded items offered through the channel.
Learn More
Men get social online, but aren’t too keen on tweeting
When Brafton reported that 40 percent of women are "Facebook addicts," marketers may have started launching female-friendly social campaigns – but a new study sheds light on men’s frequent Facebook usage.
Learn More
Google makes it easier for brands to put their logos on the map
Google has announced it is allowing businesses to include clickable icons on its maps that will link to a company’s Place page for store locations.
Learn More
ShoeDazzle draws online consumers with engaging social campaigns
Online style consultancy firm ShoeDazzle offers personalized apparel suggestions, and its marketing campaign has similar customized, interactive elements that are making the business a major success.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
