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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Papa John's hopes to prove that fantasy football and pizza go together.

Aug 24, 2010 News

Papa John’s appeals to fantasy football players with ‘Fantasy Draft Delivery’

Papa John’s boasts the slogan "better ingredients, better pizza," and its latest campaign hopes tapping into the audience of fantasy football players will be the secret sauce to sales.

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Aug 24, 2010 News

Yahoo organic search officially powered by Bing

It’s official – the long awaited Yahoo-to-Bing transition has taken effect.

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Shoppers are searching on the go, and marketers are preparing mobile campaigns accordingly.

Aug 24, 2010 News

Survey says marketers going mobile to catch on-the-go consumers’ queries

U.S. consumers are increasingly conducting searches via mobile devices, and a report from Adobe indicates marketers are shifting their priorities toward mobile-optimized SEO and paid search campaigns to better serve

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Marketers may want to add video content to attract consumers to their sites.

Aug 24, 2010 News

Video content on websites wins customers

Consumers who do product research on the web seem to like it when they can literally see the benefits of products and services, courtesy of online video content.

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Customized emails are helping Threadless sell its custom t-shirts.

Aug 23, 2010 News

Threadless increases email revenue 120 percent with customized campaign

Threadless recently announced it increased revenue from its email efforts by 120 percent year-over-year thanks to careful targeting and customized promotions.

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Honda's mutlichannel, interactive campaign could drive 2011 CR-Z sales.

Aug 23, 2010 News

Honda hopes to drive 2011 CR-Z sales with innovative multichannel marketing campaign

Tomorrow, Honda is releasing what it calls the first hybrid sports car, and the automaker is promoting its 2011 CR-Z with a major marketing push it hopes will keep the wheels of commerce turning.

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