There are the holidays we all know and love, typically marked by a much-anticipated day off of work. Then there are the quirky designated days that can add some oomph to your social media strategy.
Also known as hashtag holidays, these aren’t your typical days of celebration. If it exists in the public sphere, odds are there’s a social media holiday to honor it. That means they can get a tad ridiculous – yes, National Umbrella Day is in fact a real holiday – but they’re still a lot of fun to sprinkle into your content calendar. They can also be lifesavers when you’re running dry on social content ideas.
The trick is to avoid going overboard, deliberately choosing the ones that are actually relevant for your brand and current marketing campaigns. When used well, these wacky holidays can add brand personality to your social media presence and generate exciting levels of engagement from your audience.
Ready to celebrate? Here are some social media holidays worthy of adding to your content calendar.
Jan. 4: National Trivia Day
This one is easy for any brand to use – just post interesting facts or trivia questions that are pertinent to your products, services or industry. You can even create a contest and reward your followers with prizes or discounts to drive engagement.
In a real stretch of our mathematical abilities we’ve worked out that if we combined the average weight of our members they would weigh the same as 1,289 elephants! #NationalTriviaDay 😅🐘 pic.twitter.com/DpJbjVOpvk
— CIPD (@CIPD) January 5, 2018
Jan. 20: Cheese Lover’s Day
I love cheese so much I could eat it with every meal of every day – and there’s a chance your followers are just as obsessed. This one might be a bit tricky to work into your social media content calendar if you’re targeting a vegan audience, but otherwise you’re free to have fun with this wacky holiday.
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Feb. 9: National Pizza Day
Is pizza part of your social media strategy? It certainly could be. Everyone loves a good slice, so grab their attention with a quirky post about pizza.
Feb. 17: Random Acts of Kindness Day
Show your followers your socially conscious side with a #RandomActsofKindessDay post.
— Los Angeles Dodgers (@Dodgers) February 17, 2017
March 1 (2019): National Employee Appreciation Day
The first Friday of the month goes to your fantastic employees.
March 18: Awkward Moments Day
This one definitely falls into the category of wacky holidays. It’s a celebration of the awkward and embarrassing moments that we all know way too well.
— Doctor Who Official (@bbcdoctorwho) March 18, 2016
April 7: National Beer Day
This is a given for brewers and restaurateurs, but it can also make for a fun post that any brand’s audience can relate to.
— British Museum (@britishmuseum) June 15, 2018
April 22: Earth Day
What does your company do to help our precious planet? This is the perfect time to share with your audience. At the very least, you can simply show Earth some love.
May 2 (2019): World Password Day
Celebrated on the first Thursday of May each year, this social media holiday promotes better password habits. It may seem super niche, but it’s incredibly relevant in the age of scary data breaches.
— WIRED Gadget Lab (@gadgetlab) May 3, 2018
May 17 (2019): Endangered Species Day
Join the efforts to protect animals and habitats that are in danger. You’re definitely obligated to share a post if your products, services or mission are even remotely connected to the environment.
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Make a difference this #EndangeredSpeciesDay! Wildlife around the globe is in need of our help. Our black and white ruffed lemurs have the best life here at #AustraliaZoo and they are ambassadors for wild lemurs who are rapidly losing their habitat in Madagascar. Each species we lose from our ecosystems is like losing a brick from a house, eventually the house will collapse. YOU can make a difference. Visit wildlifewarriors.org to get involved. 🖤💚
June 7 (2019): National Doughnut Day
This fan favorite is the perfect excuse to have doughnuts for breakfast in the office – and share the fun with social media users.
— Comedy Central (@ComedyCentral) November 5, 2018
June 8: World Oceans Day
Here’s another opportunity to share your love for Mother Nature.
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This is one turtle we want to see disappear (in your bath). Meet our new Turtle Jelly Bomb, a unique fizzer that grounds you with a fresh pine and smoky sandalwood scent, while strings of agar seaweed float around you to symbolize plastic pollution and the devastating impacts it has on marine life. Coming this summer. 🐢🐢🐢 #WorldOceansDay
July 1: International Joke Day
Time to drop your best one-liners – or ask your audience to crack some jokes. Don’t forget to add graphics, GIFs, emojis and videos to the fun.
— DC (@DCComics) July 1, 2018
July 15: National Give Something Away Day
What better time to treat your followers to a cheeky gift or get your hands dirty volunteering in your local community? Make room in your social media content calendar to share the experience.
— Alex and Ani (@alexandani) July 15, 2017
Aug. 9: Book Lovers Day
This day is about honoring the written word. If you have a book to promote, this is a no-brainer post. Otherwise, it’s time to get creative and tie reading into your social media strategy for the day.
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Today we’re celebrating #NationalBookLoversDay. A long time ago, Cicero said that “a room without books is like a body without a soul” and we couldn’t agree more with the sentiment. If you love the smell of ink & paper as much as we do, you’ll love host Jill’s book filled home in Georgia. Click the link in our bio to see more of this charming home. #LiveThere
Aug. 26: National Dog Day
As if you even needed an excuse to share pictures of adorable dogs … Extra points if they belong to your employees!
— CIA (@CIA) August 26, 2015
Sep. 28: National Good Neighbor Day
This social media holiday is perfect if you’re in the business of real estate, home improvement or travel. For any brand, though, it’s another opportunity to showcase that socially conscious side again and highlight involvement in the community.
Being a good neighbor goes beyond helping the house next to yours. It means helping people who wouldn’t expect it. In honor of #GoodNeighborDay, we challenge you to volunteer your time to help others who are less fortunate. Let’s fight hunger together. https://t.co/wYHmL4lSCc pic.twitter.com/VbevO9d1IW
— Feeding America (@FeedingAmerica) September 28, 2018
Sep. 30: International Podcast Day
Share your favorite podcasts with your followers – or better yet, toot your own horn a little with a #PodcastDay post featuring a link to your own show.
Oct. 1: International Coffee Day
The majority of the world is addicted to this caffeinated beverage, so why not share a #relatable post about #InternationalCoffeeDay?
Oct. 30: Checklist Day
We’ll admit that this one is totally strange, but it certainly opens up plenty of possibilities for various brands.
— Canada (@Canada) October 30, 2016
Nov. 21: National Entrepreneurs Day
Take a break from the Turkey Day and Black Friday mentions to celebrate the innovative professionals (aka your bosses) who made your business a reality. You can also give a shout out to the partners, customers or role models your company values.
— ProjectEd (@_ProjectEd) November 21, 2017
Nov. 27 (2019): Giving Tuesday
Send out some good vibes on the Tuesday after Thanksgiving with another giveaway. If you’re a startup or charity in need of donations, this is also a good way to ask for them through engaging social content. Alternatively, share ideas for ways people can give back. Bonus points if at least one of those methods involves your product or service.
November 27 is #GivingTuesday and this year, more than ever, it is important we take bold steps in the fight against suicide. Give today and mark your calendars for November 27 so that you can declare #iGiveBoldly to AFSP.https://t.co/TQNMipC4cm pic.twitter.com/c4FGaByL0c
— AFSP Los Angeles/Central Coast (@AFSPLACenCoast) November 3, 2018
Dec. 10: Nobel Prize Day
Odds are there’s at least one person in your industry who’s earned a Nobel Prize. Use this social media holiday as an opportunity to share a fun post about them.
Dec. 26: Thank You Note Day
Time to thank the people who make it possible to keep your doors open. Consider making separate posts for your customers and employees. It’s also the perfect opportunity to promote your products or services if they’re relevant to writing thank you notes.
Get in the holiday spirit and start planning a social media calendar filled with the perfect amount of wacky holidays.