Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
Cassidy Wilson grew up on a farm. She had horses, chickens and tamed a feral cat once, but now she lives in Chicago and goes to work like a civil human. She now spends her days on Twitter and Facebook and her holidays trying to explain to her family why that’s a “real job.”
Walt Clark is a Senior Social Media Strategist at Brafton. He plays keyboards in PK and The Mighty Seven, Boston’s Own Jamiroquai Cover Band. He enjoys long walks on the beach, but really doesn’t like getting caught in the rain if he can help it. You can follow him on Twitter at @walt_twitwalker.
Mike O’Neill is a writer, editor and content manager in Chicago. When he’s not keeping a close eye on Brafton’s editorial content, he’s auditioning to narrate the next Ken Burns documentary. All buzzwords are his own.
Brendon Cottreau is Director of Account Management at Brafton. He is a proud Bostonian and alumnus of Boston College (GO EAGLES!). When he’s not helping clients uncover the next big thing in digital marketing, he can often be found on the links or front row at a rock show.
Christina Mowry is a Content Marketing Strategist at Brafton. When she’s not creating and reporting on strategies for her clients, she’s probably watching The Office on repeat and counting down the days until the Patriots play again.
Joe D’Angelo is an Associate VP of Account Management, overseeing Brafton’s Chicago and San Francisco account management teams. The Chicago native is passionate about content marketing, creative strategies and delivering results.
Erin Balsa is the Managing Editor in Boston. When she’s not spending an entire hour feeding her son one meatball, she enjoys reading a novel over a gin and tonic, watching reruns of The Middle and sleeping through the night.
Allyson is a Lead Strategist on the Account Management team. She’s a Northern California girl turned Bostonian, which could explain why she believes iced coffee is acceptable year-round. Her passions include traveling, running, and creative storytelling through advertising.
Jess initially joined Brafton as a content writer in 2013, and since then, has held numerous positions in our Editorial, Consulting, Project Management, and Account Management teams. Jess now oversees a team of project managers, as well as our Customer Success Management and Data Processing teams. When not overseeing Production Operations, Jess enjoys everything the Big Island of Hawaii has to offer, including camping, snorkeling, tropical cocktails, and paddle boarding (not necessarily in that order).
Jeff Keleher is a writer and editor at Brafton. A man of simple tastes, he enjoys playing guitar, playing video games and playing with his dog – sometimes all at once. He still hasn’t gotten over Illinois’ loss in the 2005 NCAA National Championship game, and he probably never will.