10 content marketing tactics to scrap in 2018 (and what to replace them with) - Brafton

Content marketing has been around more than a decade now, but too many marketers are still heeding bad advice – and suffering a terrible price for it.

We’re here to point out common tactics that have fallen out of fashion and the new methods you should employ starting now.

Download our eBook to learn:

  • Which marketing channels you should be investing more heavily in next year.
  • Why clickbait, keyword-stuffing and siloed content strategies are riddled with drawbacks.
  • The new tactics, like native advertising, automation and hybrid-gating, taking over 2018.
  • The importance of retargeting and re-optimization.
  • Why diverse assets like AR/VR, personalized content and micro-moment marketing are in.
  • How to future-proof your content.

We’ve got your back.