LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.
The problem is that too many businesses treat LinkedIn as just a podium for company updates, rather than a publishing platform. Perusing the LinkedIn feeds of top B2B brands, you’ll quickly find that your social content should be dynamic, diverse and shareable.
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Eighty percent of B2B leads originate from LinkedIn, so you can’t afford to get it wrong.
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6 awesome LinkedIn content strategy examples (and why they work)
It’s the Fortune 500 social media channel of choice, so you better make it count.