8 software marketing strategies that work - Brafton

Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.

Inbound marketing tactics not only improve brand awareness but also drive valuable traffic to your site. The strategies you’ll find in our eBook have been proven to work by some of the largest software brands around, and they can scale to fit companies of any size.

Download our eBook to learn:

  • How brands like Shopify leverage inbound marketing to generate quality leads and support growth.
  • What types of content Salesforce creates to appeal to distinct buyer personas.
  • How Oracle uses educational content to support traditional advertising strategies.
  • Why top SaaS brands leverage a mix of paid advertising and organic marketing programs.
  • How IBM applies a multichannel approach to B2B lead generation.

Which strategies will best help your organization succeed in a highly competitive market?