What if we told you your understanding of personas are likely all wrong? What if your end buyers are not the same as your content consumers? What if your CRM data is telling only half the story?
We answer all these questions and more in our foolproof guide to personas. If you’re a marketer, you’ve come to the right place.
Download our eBook to learn how to:
- Capture Google Analytics data that matters.
- Separate buyers from readers.
- Determine powerful influencers in the buying journey.
- Understand conversion data through advanced segmentation.
- Personalize content to users who convert.
- Create rich content experiences based on indisputable persona metrics.
Based on 10 years of CRM data, we take you through the tactics that connect personas with commercial value.
This is content marketing 2.0 – no dollar wasted, no time lost.