79% of B2B buyers prefer to read case studies to research a purchases, and 52% of B2C brands always or frequently use storytelling in their marketing efforts.
Telling a captivating and true story is a powerful method for drawing people to your brand.
And there’s only one thing standing between you and the story your brand needs: A conversation with a happy customer.
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Get out there and find your story.
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Case study questions: How to get satisfied customers to make a case for your brand
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?