79% of B2B buyers prefer to read case studies to research a purchases, and 52% of B2C brands always or frequently use storytelling in their marketing efforts.
Telling a captivating and true story is a powerful method for drawing people to your brand.
And there’s only one thing standing between you and the story your brand needs: A conversation with a happy customer.
Download the eBook to learn:
- Why case studies are such powerful marketing collateral.
- The pros and cons of various interview formats.
- 21 questions for your case study interviews.
- Who to interview for the strongest results.
- How to prepare for your case study interview.
Get out there and find your story.