Content marketing metrics that matter (and those that don’t) - Brafton

Too often, marketers rush to produce and share content. But then they’re not sure how to measure its effectiveness.

So how do you report ROI to your boss? Which metrics are actually tied to commercial objectives, and which ones might you be placing too much emphasis on?

Download our eBook to learn:

  • Which KPIs your boss actually cares about.
  • Why the vast majority of content marketers have no documented way to measure their efforts.
  • Common metrics you’ll find in your Analytics dashboard and what they mean.
  • What vanity metrics are and how they may be sabotaging your marketing investments.
  • Why dollar-driven metrics are much more important than surface-level KPIs.
  • What “true ROI” is.
  • How to properly use Goal Completions in your sales funnel.

Measurement is a weakness of most marketers. Don’t be weak.