Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads.
Gated content takes your best, most informative pieces and uses them to capture qualified leads. The people who download them are expressing a high level of interest in your product, meaning they’re the ones you want to continue marketing to. By asking for contact information in exchange for amazing insight, you end up with a great list of contacts for your email lists, which you can then segment into targeted categories as needed.
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Ignore the naysayers; Gated content works!