How to conduct a comprehensive marketing audit - Brafton

An audit turns your marketing strategy inside out, exposing all its strengths and weaknesses. By evaluating your on- and offline marketing models, you can better compete in the marketplace, invest in programs with more confidence and root out any inefficiencies your brand faces.

Download our eBook to learn:

  • Which marketing activities you should be auditing (hint: all of them).
  • Which metrics to measure and how to map them to commercial goals.
  • How to catalog, organize and run an audit, and which tools to use.
  • How to glean insights from your audit findings.
  • How an audit puts you a step ahead of your primary, secondary and tertiary competitors.
  • The SEO, social media, branding, website and offline marketing solutions you can implement immediately.

Go to market with a data-driven game plan. What will you uncover?